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| August 2016 |
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| Trending Now |
| PR and Social Media Director Ken Hitchner spoke at the Capitol Networking Group in Princeton about the value of social media for businesses. Watch. |
| Erin Klebaur, director of marketing, made a surprise visit to CMA with two very special visitors! See who. |
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As a professional in your industry, LinkedIn has become one of the biggest assets in maintaining your online work identity while upholding the integrity and credibility you worked your entire career for. What if LinkedIn became more than just your digital resume? More than a common place for online networking? With Microsoft’s $26.2 billion buyout of LinkedIn, the increased opportunity for productivity and time management offers new strategic approaches to how we conduct our day-to-day business. From email to meeting research to advertising opportunities and beyond, here’s how you can leverage the acquisition. |
Client ROI: In the News
CMA client, the New Jersey State Nurses Association (NJSNA), was joined by its PR & Social Media Specialist, Vikki, for its annual Lobby Day and membership meeting in Washington, D.C. Through event-long social media and media coverage, the NJSNA Lobby Day had a reach of 393,380 people both online and in print, as well as more than 44,000 impressions on social media.
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Company News |
Message from Jeffrey Barnhart, CMA CEO
How to Reel in Top Media Coverage for Your Business Not all advertising is created equal. Just like the bait at the end of a fishing rod, the way you obtain media coverage for your business depends on how you toss your line. Billboards, sponsorships, commercials and radio spots are all forms of paid advertising. But what about the type of media coverage that doesn’t cost you a penny to secure a spot? The art of getting the attention of a reporter or editor so that your business is included in an upcoming article or segment is one of the most effective and powerful forms of advertising. At CMA, our tactic is to think like a reporter by hiring reporters to achieve these placements for our clients. What do news outlets want to hear? What are they writing about? What will stand out above the other pitches? Click to learn how to gain free media coverage. |
CMA Welcomes Three New Hires to the Team
 Creative Marketing Alliance continues to grow with the hire of three new team members. Please give a warm welcome to Arturo Cianfano (pictured left), who will serve as a client manager and business development specialist; Maureen Sojka, who joins the team as events manager in overseeing the planning and execution of all client events; and Jennifer Kohlhepp, CMA’s managing editor overseeing the publication of four magazines, including IMARK Group’s IMARK Now, Equity Plumbing’s The Plumbing Advocate, National Association of Innovative Lighting Distributors’ (NAILD) Today’s Lighting Distributor and International Card Manufacturers Association’s (ICMA) Card Manufacturing. Meet our new hires. |
Photo Booth and Thought Bubbles: Spotted in Princeton Creative Marketing Alliance participated in the Princeton Regional Chamber of Commerce’s Mid-Summer Marketing Showcase on the Green in Palmer Square showcasing a wildly popular social media photo booth. Event participants, including First Bank, Princeton University, the Trenton Thunder and the Chamber’s very own CEO, Peter Crowley, joined the CMA team to snap pictures and join the conversation online through marketing-focused hashtags. See the photo gallery. |
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