| |
| February 2016 |
 |
| |
| Trending Now |
Marketing to millennials requires a whole new approach with different tactics than the traditional avenues. Read more to learn about reaching this huge group of potential customers. |
Branding isn’t just putting a logo together with a cute tagline. Branding begins with a promise to your customers. Read more about how the promise is built and kept.
|
|
|
In the ad world, the Big Game is also known as the Brand Bowl where companies showcase their best ads of the year. Some are winners and some are losers, just like on the field. See who CMA picked as the top ad and what worked and what didn’t. |
|
ROI: In the News |
 Paid sick leave, a hot item that will impact businesses in the Garden State, is currently being debated at the New Jersey Statehouse. Abel HR crafted an op-ed opposing the measure. The article reached more than 167,00 readers at CentralJersey.com, Cranbury Press print edition, TAPinto.net and Princeton Patch among others. |
 Windsor Dermatology announced a partnership with Eden Autism Services and its workforce development program that aims to bring individuals with autism into the workforce. A story about the program reached more than 88,000 readers and was featured in the Windsor Hights Herald print edition, CentralJersey.com and Princeton Patch, among others. |
|
Company News |
Message from Jeffrey Barnhart, CMA CEO
I am incredibly humbled that the MidJersey Chamber of Commerce selected Creative Marketing Alliance as Outstanding Small Business of the Year. We would love to have our colleagues, clients and friends in attendance at the April 21 reception—without you we would not have achieved outstanding success for the past 29 years. Please join us, and we look forward to seeing you there. Event and ticket information can be found at the MidJersey Chamber of Commerce website. |
Kenneth Hitchner Shares His Social Media Expertise with the Northeast Window and Door Associationl
Kenneth Hitchner, CMA’s manager of public relations and social media, spoke about using social media as a brand building tool to members of the Northeast Window and Door Association at their winter meeting. Read about the event in Door & Window Market Magazine. |
Community Involvement
The CMA Crew wore red for heart health on National Wear Red Day to support the American Heart Association’s Go Red For Women program that educates women and their families about heart disease. Heart disease and stroke cause 1 in 3 deaths among women each year, killing approximately one woman every 80 seconds according to the American Heart Association. |
 Ken Hitchner, CMA's public relations manager, shows his Scarlet Knight pride as he attends the unveiling of the “Joshua Harr Shane Patient Rehabilitation Room” at Robert Wood Johnson University Hospital Hamilton on Jan. 22 in Hamilton Square, New Jersey. From left, Brian Agnew, RWJ Health System corporate chief development officer; Mark and Judy Shane on representing their son, Joshua; Senator Raymond J. Lesniak; and Ken Hitchner, public relations manager at Creative Marketing Alliance. Public relations and social media specialist Jen Samuel has been a long-time volunteer for the organization. Read more about the event at Windsor-Hights Herald. |
|
|
| |
|
|
|
 |
|
