June 2016

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CMA is on-set shooting NJR Home Services new commercial for Summer 2016. Check out behind-the-scenes photos.
The CMA family is growing! Congratulations to Erin, director of marketing services, on the arrival of her twin boys Wyatt James and Luke Patrick. See the twins.
Our team has joined Fitbit nation! Check out our informal Workweek Hustle Challenge to see who was this week's winner. See more.
CMA Outstanding Small Business

Key Tactics in Creating Successful Videos

When was the last time you watched a video online? Was it yesterday? It might have even been right before you started reading this. Videos have become a critical aspect to how we retrieve information online. While every video has a different message, service, product and goal, they all possess several key tactics that make the difference between receiving 100 views versus 1 million. The best part? You don’t need a professional videographer. Here’s our secret.

Client ROI: In the News

CMA public relations client, Susan G. Komen Central and South Jersey, was recently covered on gmnews.com discussing two breast cancer survivor’s journeys and the importance of fundraising for Race for the Cure®. The placement secured a reach of more than 38,500 readers.

Company News

Message from Jeffrey Barnhart, CMA CEO
Keeping Employees Engaged in the Summer

Summer has officially kicked off with barbeques, pool openings and celebratory gatherings. From Memorial Day to Labor Day, this is also the time of year where most businesses struggle with keeping employees motivated. Productivity plummets, attendance dips, and your staff wishes to spend their days under the sun soaking up Vitamin D. The question becomes—how can you, as a leader, create a work environment that caters to your employee’s seasonal wishes so that motivation in the workplace not only remains, but increases in the summer months? Learn how.

CMA Welcomes Julie Morgan, HR/Recruiting Manager

Julie recently joined the executive team, leading the company's talent acquisition, training and development, performance management, employee relations, salary and benefits administration and compliance monitoring. "I have learned in my many years that work should not define who you are, rather who you are should add value to your work," Morgan said. "I am working on creating an environment that is transparent with open communications and continued improvements. The result is everything we do drives the business from good to great and from great to fantastic." Read more.

Raising Awareness for Trenton Digital Initiative at Ancero Wine-Tasting Reception

CMA recently sponsored Ancero's Wine-Tasting Reception to help advance the mission of the Trenton Digital Initiative (TDI), a non-profit program that works to help economically challenged Trenton families cross the digital divide. Ancero collected more than 55 donated computers, pieces of computer-related equipment and $1,000 to continue the initiative of TDI. The organization estimates there are 10,000 families living in Trenton that do not own a computer. Read more.

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Creative Marketing Alliance
191 Clarksville Rd | Princeton Junction, NJ 08550 | 609.297.2235 info@cmasolutions.com | www.GoToCMA.com

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