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CMA Raises Awareness for Trenton Digital Initiative at Ancero Wine-Tasting Reception


Trenton-based nonprofit receives computers and technology for underserved families

PRINCETON JUNCTION, N.J. – May 27, 2016 –Creative Marketing Alliance (CMA), a full-service, award-winning marketing firm located in Princeton Junction, helped advance Trenton Digital Initiative’s (TDI) mission at Ancero’s Wine-Tasting Reception on May 26, 2016.

Jeffrey Barnhart, CEO and president of CMA and Robert Hogg, executive director of Ancero at the wine tasting to benefit Trenton Digital Initiative at the IT consulting company’s office in Mount Laurel.
Jeffrey Barnhart, CEO and president of CMA and Robert Hogg, executive director of Ancero at the wine tasting to benefit Trenton Digital Initiative at the IT consulting company’s office in Mount Laurel.

During the event, Ancero collected more than 55 computers and pieces of computer-related equipment donations in addition to $1,000 from the more than 180 attendees.

“Because everyone deserves Internet access” is the credo of TDI, a non-profit program that works to help economically challenged Trenton families cross the digital divide. The organization estimates there are 10,000 families in Trenton that don’t own a computer. TDI reconditions, repurposes and then distributes donated computers to these families for free.

Jeffrey Barnhart, CEO and president of CMA, Paul Kuhl, chair of the MIDJersey Chamber of Commerce and senior manager at withum and Linda Kelly, business development at MIDJersey Chamber are pictured at a wine tasting to benefit Trenton Digital Initiative at Ancero in Mount Laurel.
Jeffrey Barnhart, CEO and president of CMA, Paul Kuhl, chair of the MIDJersey Chamber of Commerce and senior manager at withum and Linda Kelly, business development at MIDJersey Chamber are pictured at a wine tasting to benefit Trenton Digital Initiative at Ancero in Mount Laurel.

“Computers are an essential everyday tool and many of us take for granted our access to them. Ancero has developed a fun and creative way to engage the business community, while raising awareness for an organization that seeks to provide these tools,” said Jeffrey Barnhart, CEO and president of CMA. “CMA is excited to be a part of raising awareness for this organization and participating in this event.”

TDI was started in Trenton in 2011 in partnership with Mercer Street Friends, which services underprivileged populations in the Trenton area.

“The need is so great that not doing something is inexcusable,” says Paul Boyer, managing partner of Ancero, a Mount Laurel-based communications solution provider. “As a technology vendor we have a unique perspective and the valuable resources to help expand TDI’s mission to a new audience. With this opportunity, we hope our contributions will help children in Trenton grow socially, academically and find a sense of belonging.”

Kenneth Hitchner, director of public relations and social media at CMA, Jeffrey Barnhart, CEO and president of CMA speak with Denise Daniels, director of community outreach and volunteer services at United Way of Greater Mercer County at a wine tasting to benefit Trenton Digital Initiative at Ancero in Mount Laurel.
Kenneth Hitchner, director of public relations and social media at CMA, Jeffrey Barnhart, CEO and president of CMA speak with Denise Daniels, director of community outreach and volunteer services at United Way of Greater Mercer County at a wine tasting to benefit Trenton Digital Initiative at Ancero in Mount Laurel.

Computers and related equipment are still being accepted at Ancero’s offices, located at 1001 Briggs Road in Mount Laurel. Items can also be dropped off at the MIDJersey Chamber of Commerce and the United Way of Greater Mercer County.

Ancero’s other strategic partners who graciously donated a variety of fine wines for the event included: MIDJersey Chamber of Commerce, who recently recognized CMA as 2016 Outstanding Small Business of the Year, Layer 8 Security, Chorus Communications, Rethink Innovations, Comcast Business, Limebox Networks, Masergy, JerseyMan-PhillyMan Magazine and West Unified Communications Services.

For more information about Creative Marketing Alliance, visit CMAresults.com.

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About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a responsive, full-service marketing firm that delivers award-winning campaigns, recommendations and return-on-investment (ROI). CMA builds brands from a client-side, value-based perspective. It successfully launches and manages integrated marketing programs using Marketecture™, a strategic analysis process that helps clients understand how their company can be best positioned. Based in Princeton Junction, N.J., for more than 29 years, CMA provides innovative solutions in the areas of traditional design, interactive design, content creation, public relations and strategic marketing with an in-house studio for advertising and creative design. For more information, please visit CMAresults.com, call 800-852-4269 or email us at info@cmasolutions.com.