Kenneth Hitchner Discusses About How to Build a Brand on Social Media
PRINCETON, N.J. – March 24, 2016 – Building a brand is building a story, said Kenneth Hitchner, public relations and social media director at Creative Marketing Alliance ( CMA), a full-service marketing firm in Princeton Junction, when speaking to members of the Burlington County Regional Chamber of Commerce (BCRCC) today. Social media is a vehicle for telling that story.
Kenneth Hitchner, public relations and social media director at Creative Marketing Alliance, holds up a dollar bill as an example of branding.
He spoke about how a brand tells a story and makes a promise to consumers as they get to know it. When customers and potential customers engage online, whether by liking, commenting or sharing, it’s a sign that they like your brand and are investing in it.
“People buy your story before your product, and your brand’s reputation yields relationships,” said Hitchner.
Hitchner referenced on the work he did for the Professional Service Group of Central New Jersey, a nonprofit he founded to put downsized professionals back into the workforce as the example of the power of social media.
Kenneth Hitchner, public relations and social media director at CMA and Kristi Howell, BCRCC president. CMA recently rebranded the BCRCC.
“When I wanted to get the attention of the White House, I researched their most popular hashtags and included them with the video campaign,” said Hitchner. “When I was sharing best practices with the U.S. Secretary of Labor, that is when the power of social media marketing hit me.”
“Every action has an equal reaction—especially on social media,” said Hitchner, who mentioned that his Instagram campaign had almost instant results with an invitation from the White House to discuss bringing professionals back into the workforce.
“CMA is the creative mind behind our new logo and our new branding,” said Kristi Howell, BCRCC president. “We’re thrilled to have Ken here today talking about branding.”
For more information about how the award-winning CMA can help your company build its brand, visit
It was a full house at the Burlington County Regional Chamber of Commerce luncheon today where Kenneth Hitchner, public relations and social media director at Creative Marketing Alliance spoke about building a brand on social media.
About Creative Marketing Alliance
Creative Marketing Alliance (CMA) is a responsive, full-service marketing firm that delivers award-winning campaigns, recommendations and return-on-investment (ROI). CMA builds brands from a client-side, value-based perspective. It successfully launches and manages integrated marketing programs using
Marketecture™, a strategic analysis process that helps clients understand how their company can be best positioned. Based in Princeton Junction, N.J., for more than 29 years, CMA provides innovative solutions in the areas of traditional design, interactive design, content creation, public relations and strategic marketing with an in-house studio for advertising and creative design. For more information, please visit CMAresults.com, call 800-852-4269 or email us at email@example.com.
About Burlington County Regional Chamber of Commerce
The Burlington County Regional Chamber of Commerce (BCRCC) supports a culture where members build meaningful relationships to help advance their business opportunities through high-quality educational events and high-level networking. BCRCC fosters regional economic growth by connecting more than 500 businesses and 30,000 employees with unlimited opportunity to promote a healthy business climate. The organization invests in the future by empowering your professionals with a unique mentoring program that builds essential skills and relationships. For more information, BCRCC can be reached at
www.bcrcc.com, firstname.lastname@example.org or (856) 439-2520.