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N.J. Economic Growth Chair: Businesses ‘Don’t Exist’ Unless Leveraging Social Media


Long-Time Senator Raymond Lesniak Talks About Value of Social Channels as Business Development Tool With CMA CEO Jeffrey Barnhart

PRINCETON JUNCTION, N.J. – June 20, 2016 – Creative Marketing Alliance (CMA) CEO Jeffrey Barnhart asked a leading N.J. elected official about the state of business growth at the MIDJersey Spring Showcase held in Mercer County Park last week.

Creative Marketing Alliance (CMA) CEO Jeffrey Barnhart talks with Sen. Raymond Lesniak (D-20) about business growth and social media at the MIDJersey Chamber of Commerce Spring Showcase at Mercer County Park last week.
Creative Marketing Alliance (CMA) CEO Jeffrey Barnhart talks with Sen. Raymond Lesniak (D-20) about business growth and social media at the MIDJersey Chamber of Commerce Spring Showcase at Mercer County Park last week.

And the discussion quickly turned to the value of social media.

“If you’re not on the internet, you don’t exist,” said Sen. Raymond Lesniak (D-20), who chairs the Senate Economic Growth committee. “Get on social media. I communicate with voters throughout the state on social media via Twitter and Facebook. It’s an inexpensive way to promote your business.”

“It’s certainly a medium more people can take advantage of and can give the perception that a small company is bigger than it is, and social media allows you to get your message out directly to the public,” Barnhart echoed. “It also allows the public to directly communicate with you, whereas the opportunity to do so before was very difficult. We know you are an advocate of that and as a marketing and social media firm, we are too.”

For nearly 30 years, Barnhart’s firm has spurred economic growth in New Jersey and abroad by offering strategic marketing solutions, ranging from public relations and social media to digital services, which have helped B2B and B2C companies grow. CMA was recognized as MIDJersey’s Outstanding Small Business of the Year in April for its history of advancing businesses to the next level with branding, marketing and public relations.

Lesniak is a long-time New Jersey senator who has held elected office since 1978. He is chair of the Senate’s Economic Growth Committee and vice chair of the Senate’s Commerce Committee.

Expo team
Sen. Raymond Lesniak (D-20), fourth from right, poses with the CMA Crew after speaking about business growth and social media at the MIDJersey Chamber of Commerce Spring Showcase at Mercer County Park last week.

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About Creative Marketing Alliance

Creative Marketing Alliance (CMA) is a responsive, full-service marketing firm that delivers award-winning campaigns, recommendations and return-on-investment (ROI). CMA builds brands from a client-side, value-based perspective. It successfully launches and manages integrated marketing programs using Marketecture™, a strategic analysis process that helps clients understand how their company can be best positioned. Based in Princeton Junction, N.J., for more than 29 years, CMA provides innovative solutions in the areas of traditional design, interactive design, content creation, public relations and strategic marketing with an in-house studio for advertising and creative design. For more information, please visit CMAresults.com, call 800-852-4269 or email us at info@cmasolutions.com.