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First Bank

The Situation
The goal was to expand brand visibility in the marketplace and support its commercial lending business, as well as growth in additional branch locations. In an industry that is challenged in differentiating one brand from the next, the bank desired to reposition itself as a “true community bank.

The Fix
Launch an ongoing public relations campaign targeting regional media in business and consumer print publications and online venues. Initiate press campaigns for business achievement and growth, executive recognition, volunteerism and community involvement and events.

The Payoff
14 million+ impressions from local and national media
42% stock price increase since beginning work with CMA
10th brand grand opening – expanding their true community