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New Jersey State Nurses Association

The Situation
The goal was to grow membership and enhance the association’s overall visibility. They also looked to increase their recognition in the nursing and healthcare industries, as well as with state news and national media.

The Fix
Launch public relations campaign penetrating state news and national media. Grow digital footprint via social media alongside a newly designed responsive, mobile-friendly website and search engine optimization (SEO) to streamline awareness and membership growth.

The Payoff
21 million+ impressions in targeted media
1500+ monthly likes on Facebook
28% membership increase following a 5-year decline
Dr. Oz appearance on national television supported by extensive social media reach