By Daniel Beldowicz
website is your public face and often the first interaction between your business and its prospects. When you take a long hard look at yours, do you see an outdated and tired site staring back? Does it look like your competitors? Is it tough to navigate and has slow load times? If you answered yes to at least one of these questions, you’ll want to think about a website redesign.
Other reasons to redesign your website include:
Your current site is not responsive, meaning it’s not mobile-friendly.
You need more leads and are not getting the results you want.
Your business has shifted, and so has your target audiences and service offerings.
brand strategy has changed. You need to show up better in search engines.
While there’s not a major departure in website design, from what we saw in 2017, you’ll start to see a widening gap between companies that stay ahead of web design trends and those that are falling behind. If you want your website to be current and stay ahead of your competitors, here are some top trends to consider:
Responsive is a must. Mobile web browsing has hit an all-time high, with no signs of slowing down. A recent Google survey of mobile users found that 72 percent of them said it’s important that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device. Almost three-quarters of respondents said they were more likely to revisit a mobile-friendly site. If the site isn’t optimized for mobile use, users are five times more likely to abandon the task they are trying to complete. Seventy nine percent said that they will go back to search and try to find another site to meet their needs.
Think like a customer. What does your target audience want? What are their pain points? How can you get them there quicker with less clicks? By focusing your efforts on the customer, rather than your offerings you will connect with your audience faster and help them understand how you can provide them with solutions. You can accomplish this by engaging and informing them through key messaging that targets what’s most interesting and concerning to them. Also focus on your unique selling propositions to show value.
Video is still moving in. More and more, you’ll see video on sites, throughout sites and all over the web. In fact, internet video traffic will be more than 80 percent of all customers internet traffic in four years. Cisco, a multinational technology conglomerate, states that live internet video will account for 13 percent of the total video traffic. With faster connections and better mobile connectivity, video is a natural fit when conveying complex messages, connecting on a deeper level and engaging with your audience.
Incorporate animations and movement. As the internet evolves at breakneck speeds and the amount of content continues to grow, grabbing the attention of your visitors and moving their eyes through your website to keep them engaged has become crucial. Scroll triggered animation, which will make your website look uncluttered, inspires users to scroll down your web pages. It’s important to include interactive components to amplify engagement.
Add more color. With browsers evolving and designers looking for new ways to engage readers, color gradients are starting to take over backgrounds and blend away the boxy white/grey backgrounds of yesteryear. Color temperature and hue will start to take over dull boring backgrounds.
Use big fonts. See you later squinting eyes. Headlines need to be big, bold and able to tell a story through multiple headlines, as thumb flicking intensifies. Your headlines must be able to convey your messages as users skip, scan and scroll feverishly through your site.
To stay top of mind, tip of finger and relevant to your target audiences, you are going to have to learn to look at your website from your customer’s perspective. Let go of the past and what used to work. Instead, focus your web redesign efforts on what is currently happening and what your customers are expecting when they visit your website.
Is your website outdated and not working for your business like it used to? Are you thinking about a website redesign or have questions about taking the first step? Please share it in the comments below.
Daniel Beldowicz is the Director of Digital Marketing at Creative Marketing Alliance . To ensure that you are successfully managing your website, it would benefit you to work with professionals who are experts in marketing. CMA can help! Contact us at 800-852-4269 or email us at firstname.lastname@example.org.