The hashtag, or the pound sign on any phone, has become popular in social media for bringing people together around a common message or trend. Today, we use hashtags like ammunition to ignite a movement to bring thousands together. If you have a business in this industry, a lighting manufacturer social media marketing plan will help in many ways, and hashtags can be a very powerful part of it. Hashtags have the potential to bring more traffic to your business and help market your products on different social media platforms. This is exactly the case of a recent controversy between The View’s Joy Behar and thousands of nurse practitioners around the country on Twitter, who used hashtags to react, respond and spread the word.
The rise in the use of hashtags has helped transform the way social media conversations happen every single day. Hashtags have helped many websites such as Facebook, Twitter and Instagram gain more users and popularity due to their ability to connect people and conversations through common words and phrases.
Hashtags, words or phrases preceded with the pound sign, are used on social media to connect comments on a specific topic and spark conversation that is in line with your lighting manufacturer social media marketing strategy. They are your organization’s opportunity to spread brand awareness and draw attention to a trend or idea. The goal of an effective hashtag is to get your marketing concept trending online and engage the online community.
Although hashtags were created as a way to organize the massive amount of content working its way through social media platforms, they’ve since evolved into something much more. Hashtags have become a way for people and brands to create conversations, to interact with friends and fans and to promote their products to massive amounts of new users.
Instances of hashtags that exploded recently are #NursesShareYourStethoscope and #ThisIsNotACostume. These hashtags went viral after The View co-host, Joy Behar made controversial comments about Miss Colorado Kelley Johnson, the Miss America contestant who wore scrubs and delivered a monologue about being a nurse during the talent portion of the pageant.
These hashtags were successful because they connected the tremendous outrage from tens of thousands of people who were offended by Behar’s comments about nurses wearing a doctor’s stethoscope. The American Nurses Association quickly crafted a statement and social media campaign to show that nurses wear their own stethoscopes and created the #NursesShareYourStethoscope and #ThisIsNotACostume hashtags.
Yet the fun doesn’t stop there. #NursesShareYourStethoscope also serves as a call to action. Using this moniker, nurses from across the country posted and shared pictures in their scrubs while responding to the co-host’s comments.
Organizations should strive to create hashtags that will get people that invested in posting, responding and sharing its content. Creative hashtags like #NursesShareYourStethoscope are helpful in getting your brand and message out there, while getting people interested in the conversation.
Lighting manufacturer social media marketing can be greatly supported by the hashtags that are use with its products and business on social media. For example if your company was posting about a special they were having, they could put hashtags like, #lightingmanufacturer or #lightingsocialmedia.
Crafting super creative and effective hashtags can be daunting and tricky. Here are some tips when creating your own successful hashtags:
Make Them Short and Sweet
Hashtags should be simple so anyone can remember and use them. Be mindful that a hashtag that is too long will not give Twitter users enough space to respond with a 140-character limit.
Think Outside the Box
Selecting a unique hashtag should be an easy task. Try to avoid selecting a hashtag that is widely used by other organizations unless it is trending within your industry or scope of reach. If multiple organizations are already using your hashtag, it may be hard to witness the success of your campaign. Content hashtags improve the SEO of your posts. They get your updates seen by your consumers who are searching for, or using, the hashtag words. As a part of a lighting manufacturer social media marketing plan, it is important to utilize hashtags to beef up your SEO efforts.
Customers search for common product tags. When you post your products, think like your customer. Use hashtags that both connect your product and your market. Select a hashtag that will engage and start conversation about your message. Use words that jump off the page and make others really think about your business. If they are intrigued by your hashtags then they will want to know more about the services that you offer.
Testing the hashtag
There are many online templates that will help estimate the success of your hashtag. For example, Hashtagifyme.com lets a user input a hashtag they’d like to use and it tells you how that hashtag was used and the success of it.
Success can be calculated through whether or not the hashtag was trending, or a popular conversation among people online. Trending hashtags are important to watch out for, especially if you want to see if yours made the cut. By checking Twitter under the trending topics’ section, you are able to see what many are talking about and what they’re saying. Hashtags for lighting manufacturer social media marketing have to be exciting and make others want to know more about your business and what you have to offer. They should catch the eye and leave potential prospects and other businesses intrigued and wanting to know more about what you have to offer.
To maximize the success of your brand’s hashtag be clear and concise, get creative, and make people eager to respond.
Creating a new hashtag is difficult, but if it catches on, the brand behind it benefits from the lion’s share of credit and awareness.