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Princeton-Mercer Convention and Visitors Bureau and CMA Announce Partnership


PRINCETON AND PRINCETON JUNCTION, N.J. – April 18, 2018 – The Princeton-Mercer Convention and Visitors Bureau (PMCVB) and Creative Marketing Alliance (CMA), an award-winning, full service marketing agency, announced today that they will be partnering on an initiative to enhance digital advertising and networking opportunities for the PMCVB. The partnership will further assist the PMCVB in creating additional visibility and drawing more attention to the region. PMCVB is a destination marketing organization that creates strategic alliances to drive tourism and increase economic growth and impact for the Princeton-Mercer Region.

Specifically, the digital marketing initiatives will create awareness of the PMCVB and the services it offers, increase the interest level in the Greater Princeton-Mercer Region as a destination for leisure travel, as well as raise the interest level in the Greater Princeton Region as a destination for business meetings and conventions. The campaign will include advertising and local networking events with the Princeton Regional Chamber of Commerce (PRCC), a membership organization committed to promoting business growth in the Princeton-Mercer Region. The targeted prospective advertisers will be within the PMCVB’s 17 municipality areas*, across numerous industries including restaurants, hotels, spas and salons, theaters, apparel stores and more.

“The Princeton-Mercer Convention and Visitors Bureau is partnering with Creative Marketing Alliance on this project because of its expertise in advertising and tourism, as well as its extensive business connections in the Mercer County area,” said Kate Stevens, managing director of the PMCVB. “This will assist the Princeton-Mercer Convention and Visitors Bureau in expanding its networking connections and achieving its marketing goals, which in turn will benefit Mercer County by generating more revenue to the area.”

The campaign will be two-fold. First, CMA will develop marketing materials to support in digital advertising sales. The second part of the strategy will include outbound marketing tactics, as well as networking approaches at PRCC events to secure advertising.

“The Princeton Regional Chamber of Commerce is excited to be partnering with Creative Marketing Alliance on such an important program for the Princeton-Mercer Convention and Visitors Bureau,” said Peter Crowley, president and CEO of the PRCC. “The campaign goals are consistent with the Chamber’s mission, which is to promote an environment for business growth by encouraging economic development efforts that strengthen the Princeton area’s reputation.”

“CMA is elated to be collaborating with organizations that are so vital to the Greater Princeton-Mercer Region,” said Jeffrey Barnhart, president and CEO of CMA, which has provided companies with strategic marketing solutions for more than 30 years. “At CMA, our local community is a central part of who we are. The agency has dedicated more than 2,000 hours to our community, over the past three decades, through volunteer or marketing support.”

For more information about:
PMCVB – visit the website at www.visitprinceton.org/about-us/
CMA – visit the agency’s website at CMAresults.com
PRCC – can be found at www.princetonchamber.org

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* PMCVB’s 17 municipality areas
City of Trenton, Cranbury Township, East Windsor, Ewing, Hamilton Township, Hightstown Borough, Hopewell Township, Montgomery Township, Township of Lawrence, Township of Plainsboro, Pennington Borough, Princeton, Robbinsville Township, Rocky Hill Borough, Village of Kingston and West Windsor Township

About Princeton-Mercer Convention and Visitors Bureau
The primary goal of the Princeton-Mercer Convention and Visitors Bureau (PMCVB) is to establish itself as the premier destination marketing organization in the region. By highlighting the Princeton-Mercer Region, the home to significant cultural, historic, educational and artistic New Jersey destinations, the New Jersey Department of State, Division of Travel and Tourism will be targeting one of the State’s most attractive markets for travel and tourism. As a program of the Princeton Regional Chamber of Commerce, the PMCVB already maintains a membership network of invested businesses that are committed to quality customer-oriented products and services. Within this existing membership base, the PMCVB seeks to create and preserve strategic partnerships and alliances that leverage competitive impact in the local, regional and national marketplace. The PMCVB has demonstrated its value as a reliable partner for the New Jersey Department of State, Division of Travel and Tourism. For inquiries about all aspects of this energetic and historic region, please visit www.visitprinceton.org/about-us/, call 609-924-1776 or email us at info@princetonchamber.org.

About Creative Marketing Alliance
Creative Marketing Alliance (CMA) is an award-winning, full service marketing agency that builds reputation, relationships and return on investment. For more than 30 years, CMA has provided companies with strategic marketing solutions. They include marketing strategy, social media marketing, print and digital marketing, public relations, brand strategy, event management and publications along with an in-house studio for graphic design, web design and logo design. It creates and manages results-driven marketing programs using Marketecture, a strategic analysis that helps clients understand how their company can best be positioned in the marketplace. If you’re expecting results, please visit CMAresults.com, call 800-852-4269 or email us at info@cmasolutions.com.

About Princeton Regional Chamber of Commerce
The Princeton Regional Chamber of Commerce (PRCC) is a membership organization committed to promoting business growth within the Princeton Region and surrounding areas. The PRCC is the largest Chamber in Central New Jersey with more than 1,350 member companies and associations representing 250,000 employees and billions of dollars in annual revenue. Membership covers five N.J. counties including Mercer, Somerset, Middlesex, Hunterdon, Monmouth, and as far as New York, Philadelphia and Canada. More information about the Chamber can be found at www.princetonchamber.org.