Word of mouth has always played a big role in building businesses. But today, it goes by a different name; it’s called social media. And socializing online has already changed the buy cycle. Did you know that prospects have made up 90 percent of their mind before they reach out to your sales team? Conversations, however, are still happening — they are unfolding online. Is your brand a part of the conversation? Here’s our party trick: CMA doesn’t actually practice “social media.” Our clients expect return on their investment, so we practice “social media marketing.” Semantics? Oh, no. Due diligence is the difference. The goal is to use social media tools in a way that consistently dovetails and complements all other communication tactics and messaging on an ongoing basis. From a ROI, bottom-line perspective, social media marketing is a cost-effective way to stay top-of-mind, soften the buy cycle through improved reputation and build/foster new and existing relationships.