As a global leader in commercial truck transportation and logistics management, the company sought marketing communications to support the launch of the newest version of the ALK PC*MILER® routing, mileage and mapping software. CMA created a print ad campaign and a direct mail campaign coupled by an oversized postcard mailing targeting key audiences. An animated digital banner ad was created for ALK’s website and other online placements. CMA also wrote and produced a five-minute promotional video utilized at trade shows and on the website.
Scroll through the gallery to the left for examples of CMA’s work with ALK.