Work with us
Homasote Logo
Homasote Ad Campaign
Homasote eNewsletter
Homasote Sales Brochure
Homasote Sales Sheets
Integrated Marketing

CMA strategically overhauled Homasote’s brand identity to power its marketing direction into the company’s second century by preparing a Marketecture™ analysis session, as well as market research including a nationwide survey for their primary target audiences. A new, contemporary logo and brand design was created featuring an earth image and leaf with water droplets to reflect the company’s moisture control and earth-friendly product benefits to complement its re-branding as the “premium performance alternative” to higher priced competitors. The project included print advertising in architectural, construction and green building trade media, a new corporate capabilities brochure, bi-monthly e-newsletter, as well as a robust public relations effort. The rejuvenated sales and corporate communications tactics resulted in a transformational impact in the marketplace and on the company’s bottom line.

Scroll through the gallery to the left for examples of CMA’s work with Homasote.

Client: Homasote